How Crocs Drives Operational Excellence Across Multiple Business Units by Intelligent Automation

Pedro Zurita

Pedro Zurita

Global Finance Manager FSS, (Crocs)
Bain Company

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Pedro Zurita is the Global Finance Manager at Crocs. He has been with Crocs, A world leader in innovative, casual footwear for more than 5+ years. Pedro has extensive experience in controlling, and tracking multiple projects and managing varying sizes of teams and he was instrumental in driving the Intelligent Automation process at Crocs.

Session Summary:

Crocs is one of the world leaders in the footwear industry. They have a global workforce of 4000+ resources employed across corporate HQ, regional offices and retail centres in 90+ countries.
Because of the geographical spread, they faced some challenges in achieving process standardization in their A/R. Multiple ERP instances across different shared service centres led to a high degree of manual processing, especially in their cash posting process.
To address these and many other challenges, Crocs partnered with Highradius and achieved 80%+ automation across their shared service centres. They were also able to reduce their past dues and positively contribute to their working capital.
Watch this session to understand the challenges the A/R team at Crocs faced and how partnering with Highradius helped them automate dunning, cash application and much more.

Key Takeaways
  • How Crocs achieved 80%+ automation across all of their Shared Service Centres.
  • How Crocs reduced email correspondence, automated payments and remittance processes, and reduced past dues significantly.
  • How automation aids in process harmonization, reduces repetitive tasks and helps A/R teams concentrate on their core competencies.

(Facilitator) Nathan Booth [0:00]

All right, everyone, thank you for joining us today. This session will begin in just a couple of minutes. So you’ve joined a little bit early again, welcome and just hang tight.

(Facilitator) Nathan Booth [2:22]

All right, everyone, thank you so much for joining our session today for shared services tech 2021. My name is Nathan Booth, and I will be your facilitator. And I’m joined with Elaine and Pedro. So we’re excited to have both of you on just a couple of housekeeping notes. If you have any questions, go ahead and enter them into the Q&A box on your screen. And then, there will also be a couple of poll questions that will be happening throughout the presentation as well. So keep an eye out for those, and our speakers would love your participation so we can kind of participate with you as well. And then, at the end of the session, we will also be having a Q & A. So make sure to save your questions to the end, and then we’ll be able to have dedicated time to get to those questions. Then it looks like we are having a bit of trouble right now. Going ahead and seeing the slides. So in the meantime, I’m going to turn it over to Elaine and Pedro to introduce themselves and talk a little bit more about our session today.

Elaine M. Nowak [3:31]

Thanks, Nathan. So I’m the Director of Product Marketing Management here at Highradius. And I work very closely with our customer base, who have them share thought leadership, identify opportunities for them to share their insights, and lessons learned on various presentations and transformations that they’ve undertaken. Pedro is the Senior Manager; he’s the global finance system at Crocs. He’s been with Crocs, a world leader in innovation, casual footwear, for more than five-plus years. Pedro has extensive experience in working with multiple countries and global service providers. And he was instrumental in driving the Intelligent Automation process at Crocs. So just to go over today, the agenda, while we work, is to try to get the sides to be able to show. First of all, we’re going to talk a little bit about Crocs when a page Oh, tell us about it to give us some background about the organization itself. Then we’ll go into more specific challenges in the order to cash processes that Pedro and his team experienced. And then he’s going to share part of his automation journey with implementing the Highradius solution and then talking about what happened. As a result, the results that were unlocked, and then to touch upon the future of Cash Application, and then we’ll have a question-answer session. Again, provided there’s time, I do encourage you to please you have any questions along the way, please go ahead and put them up in the chatbox. So that would be fantastic. So I think now what I think what we’re going to try to do I see that slides are up on the screen. So what I’d like to do now is launch the first poll. So let’s just kind of see what engages the audience’s what their experience has been. So what is your big plan for this upcoming year for the rest of 2021? Is it that you’re looking to accelerate Intelligent Automation to scale? Perhaps you’re looking to do some benchmarking and really kind of see where you stack up in terms of the global competitive landscape.  Maybe you’re conserving cash for times of distress. So if you could just please, our participants here today, we’d love to see you and get your answers so that we can understand from an audience perspective where you are and what your big plans are for 2021? So again, accelerating automation for scale, is it benchmarking, or maybe it’s conserving cash because you know, there are still times are still uncertain, we just don’t know how the impact of COVID is going to have on our economy and our organizations and businesses. I think there’s still a certain uncertainty in the market. So is that what you’re looking to focus on this next year? Okay, so I think, just another few seconds on the poll. And it looks like I just in terms of the results I’m seeing come in right now. Pedro, the one that’s getting the most, is accelerating Intelligent Automation for scale. Does that surprise you that that might be, about a quarter, three-quarters of the attendees today say that? That’s the big plan?

Pedro Zurita [6:49]

No, that doesn’t surprise me at all. And I think like that’s where everybody focuses right now.

Elaine M. Nowak [6:56]

Yeah, I would agree. And I think this whole pandemic has brought about the need for automation with this remote working has really kind of accelerated the digitization of a lot of functions across the order to cash landscape. Okay, so now that we’ve kind of had the poll come and gone, we see the results; about three-quarters of the attendees said it was accelerating, then the next one behind that was benchmarking. That was about 15% of those who responded to the poll. So great. So now let some Pedro turn off to you. Tell us a little bit more about Crocs as an organization and tell us about your role at the organization as well.

Pedro Zurita [7:38]

Well, we tried to put in this slide a little bit about Crocs, like when the type of industry, where are we located, number of employees, our website and others like, the pair of shoes that we have sold since 2002. And one important detail is that we saw we sell in 90 countries, and put out an operation like in a point that we need to have control of different regions and different countries. So my role at Crocs is to be a part of a team that is driving automation. That is too many projects. I mean, a lot of projects have automation across the company. We have automation in the distribution front channel. In production, we have automation in finance. And today, we’re going to target a little bit where the automation was in OTC. So that’s mainly what we’re going to be talking about. And like the polls say, a lot of people are focusing on automation. And I will say yes, take a little bit of space of the automation to realize how good it can be and then to make yourself feel a little bit uncomfortable and wanting to get more and more automation; it will make your life easier.

Elaine M. Nowak [9:13]

Excellent, thanks for sharing, Pedro. So having spent a significant amount of time in this role. And I’m sure you’ve must have seen this evolution of global business services, and sort of you’ve watched it quite closely and understand its current state. So if you could talk a little bit about from the days of, you know, the manual collection efforts to what you currently have in this era of cloud ERPs and remote working, how has this landscape changed for you and your teams?

Pedro Zurita [9:41]

Well, it has changed a lot in not only the collection and the Cash Application, everywhere, in finance, in accounting, in the relationship with our partners, the banks. I mean, we received bank statements like EBS. Electronic bank statements, we create rules to do posting, we create rules to work with customers, we have three types of vendors like with rules. When we go to the relationship with our counterparts, one of the things I liked that had an impact this year, last year in Crocs was to introduce the Cash Application tool that brings things like OCR, like email parsing, web aggregation. So these are completely new things that people at Crocs were working with. In the past, everything was manual. There was a lot of friction when we go to the ERP to do the posting. So to do the Cash Application, all of that was, if you want to overcome when we put some automation on it since it started happening faster, we were able to adjust to changes faster. And we were able to have a standardized process because one of the big things for us was a standardized process in the shared service organization. And across the countries and across the regions, I have a slide that shows some of the challenges that we were facing. The first one says like 40% payment on two checks in the USA. It was mostly where people were focusing. And without realizing that 40% payments in the US, it  was no more. It didn’t have so much weight when we talk about the global organization. So that 40% becomes pretty much nothing. When we were to talk about the rest of the countries and the rest of the regions, the diversity in language and culture. It was really interesting that the multiple languages, the multiple currencies, the multiple types of customers, the cycle billing that was always Look us a challenge turned out to be something good for the process, the virtual accounts, and the FIFO. They have the same situation. In the beginning, we thought that we’re getting in our way. And then, we learned that we can use them to leverage the Cash Application with automation, like 0% automation in wire transfers, ACTH, and credit cards. It was like, look at the time licensing that we were not going to be able to achieve. And then we started learning more about the automation and the available tools and the available technology, the emerging technology, then we got more confident, and then we started our journey to move in towards automation.

Elaine M. Nowak [13:08]

Now, Pedro, you lead the charge for onboarding the Highradius Cash Application solution across Crocs shared services. So what was the burning need? Where that was the tipping point for you to consider an order to cash automation platform.

Pedro Zurita [13:24]

Okay, so if you can see in this slide, the manual order to cash process across the team. It was like a big deal in the company. It was like a big part of the process. In shared services, we have an order to cash, P2P, and record to report. When our team started studying about the OTC process order to cash, they identified that there were numerous unnecessary paths. There was a lot of friction when we were trying to pass in the ERP. And that friction will result in delays in the process. And in the use of unnecessary resources. And it’s if you come to see it like it was always listed the order to cash process as one of the main pain points in the entire operation. Then I will use this slide to kind of explain a little about the journey that we went through. And the first thing that I’m going to say is this title over here and the same basic flow because the application will allow everybody to imagine that it says from 18 to 80 plus on Cash Application, and I’m going to explain why. Over here, he was always at Crocs. The payment processing and the remittance processing, it was always coming to cross, and then don’t look at this area, try to pass in our ERP, or try to make his way to ERP. So right here in the middle, there were a lot of manual processes, a lot of people’s working collectors, cast applications analysts, accounting people. There were a lot of banks trying to submit information, a lot of customers sending emails, a lot of emails in between the Cash Application team and the collector in between the controllers of the different countries. So pretty much it was like, I would say very, a lot of this control in this area. So with the adoption of the Cash Application tool, the payment processing, and remittance processing, it doesn’t get to be touched until it goes to our ERP. And in that journey, we use OCR, we use web aggregation EDR, email parsing, we use invoice rules, and we use deduction rules. So all of this is the automation that we have to put in place. So the journey in getting this was our task. And that’s why we started working with our IT team, our business, and Highradius as a provider. The process was moving all of these people in two ways; one is like redeploying them to other tasks and also have a small group to work in their sections in your in the real sections because all the process was automated. And then we have payments to be processed and remittance to be processed, doing his wage completely until the ERP. And we only reduce the day’s work until to a few reviews and working with affections. In preparation and planning a portion or phase, we work in an engaging team in discovering by region in the specific countries in selling these to the stakeholders. And in standardizing and harmonizing the process. We feel put together as a team with IT components and business components. And then we start selling to the different regions and countries we started to like working in the blueprint, how they do scenes, what is important for them, we tell them how we can help them. And then we end up standardizing that.

Pedro Zurita [18:15]

In the implementation, everybody was worried about how long it would take  the implementation, How heavy it is going to be with the involvement of IT.  How much time we’re going to need. Usually, the resources in it are very scarce. The bank partners and collaboration that was an important portion to, we needed to receive a file from the different banks, we needed to customize rules for customers and regions. And we need to work with change management. So letting people know what is common and having them on a set. The IT  implementation, it was fairly fast. Pretty much everything was prepackaged for us. So we brought it to the company, we tested it with our IT people, and when they signed on, we went ahead and put it in place. The banks and partners, we were already working with some banks, we can now to incorporate all the banks around the globe that we work with. We’ve customized rules for few countries, for a lot of customers, especially for the most important customers. And change management, which is always a pain or something hard to work with. We were really lucky, and one of the reasons was because we involve the people who really do Cash Applications. And the people who somehow collaborate were part of the Cash Application, but now we’re completely involved. We tried to show them the benefits to gain them as allies in the process. When we went live, we had to consider times and Coronavirus. But something really good about going live with a Highradius was the fact that everybody understood how the tool works. And even though we had to pass the cash daily, and we cannot miss days or periods, it was always a plan B just in case something doesn’t work, that will give people the confidence to complete the process and to start working in what we call process agility. Right, great reviewing what went wrong, what wasn’t in the way that we were expecting, how we can fix that, we put an immediate fix, and then we work on the permanent fix. In the key takeaways, I would like to say that team engagement is crucial. Having one of the IT people working with us, he gave us the opportunity we were always engaged. And we were always aware of what we’re talking about. For example, when I say something to my IT people, they immediately knew what I was talking about because they were involved in the process. The same thing with the upper management, because they were engaged and they always knew what phase of the process we were, what to spend, and that kind of liberated a lot of tension. We had to say that you always need to take especially attention to the key customer, your bigger customer, all we have to be right. So you need to focus in those and make sure that they work; you need to test them. And you need to make sure they’re going to make it through the clearance and posting in the cash application. They truly serve a part of the team. I would like to say this because the tool is learning his process as it is processing the payments. So they know that this customer would pay this way. So next month, I’m going to spread something similar. The tool will like, which account do they use to pay? What type of discount do they have? Do they use fax? So with time, the tool is getting smart and starts predicting what’s happening. And then, the Cash Application team will validate the learning of the tool. And it’s like one, more person working towards you. The different need for a machine is the software. And the last takeaway is when you plan these, make sure you consider the business seasonality. We all have speaking collection time. So we need to work around the speaking collection time and also work around the holidays across the world. That’s another takeaway.

Elaine M. Nowak [23:12]

So, thank you for sharing that page. I think it’s time for another poll question. We’d like to engage our audience one more time. So the question should be coming up: what stage of Intelligent Automation is your organization currently going through? And we heard Pedro talk about all the phases that they have. They’ve been living now for some time and getting some results. We’ll get to those in just a minute. So, where are you in your organization? So if you as audience members could let us know. And we can kind of get a real pulse of the audience? So is it your preparation stage? Are you still just deciding on what product you want to use? Maybe doing vendor evaluations, and that’s the stage that you’re in? Perhaps you’re at the implementation stage; you’ve selected software. And now you’re working on blueprinting, maybe fixing integrations, maybe you’re testing your systems? Are you post go-live stage that you’ve moved on to? You’ve done some automation, but now you’re looking for maybe new software, evaluating another system to put in place? Maybe you haven’t considered automation yet. So where are you in that stage, and then perhaps you’re one of those people who were on the cutting edge years ago in automated quite some time. So if you could just go ahead, give it a little bit more time. And the more people that participate, the better field we’ll get for the audience and understanding, maybe even from a perspective of order to cash teams in general. So as we finish up that poll there, then I think what we’re going to do on the next page is we’re going to talk a little bit about what kind of results you achieved as a result of putting the Cash Application software in place. The results have now popped up, I see and it looks like about the majority but 65% of our participants are in the planning stage. Right now, they are still deciding on products and vendors. Now they’ve identified that there’s an opportunity for some automation that can help them with organizations. And then this next one behind is have not considered automation yet. So what are your thoughts on that about 20%? So that’s a fifth of our audience hasn’t decided on automation. Thoughts on that, Pedro?

Pedro Zurita [25:23]

Wow, no, considering automation. I think that’s bad. Because, the way the businesses are moving today, the fast the changes are coming, I think we had to consider unless, definitely you,  are a company that has big tickets. And, and don’t think as you need them because your volume is too small, and your industry is very stable. But if your industries, like most of the industries, are in rapid change, you need to consider automation because otherwise, your business can’t compete in the market. Your organization is not moving fast. He knows enough to produce the information they need to correct course like may make adjustments on the under directions as the market evolves and as the business requires this adjustment. I mean, that’s the comment I will say in number four, and then in evaluating a new system. One thing that we have learned when they when we are studying more than one vendor, and they are close, we try to involve a third party that will help a lot involving a third party, he can be a consultant, he can be one of the big four, he can see he can be asking your service self-service provider to give you some input to serve valuable tips. I will say.

Elaine M. Nowak [26:56]

Okay, Good advice. Thank you for sharing. And let’s talk a little bit more about the results you achieved for Crocs and for your teams. Once you put the implementation and you went live,

Pedro Zurita [27:07]

Okay, so in this slide, what it says is 80% automation in the first line. Forget about the 80% plus. Look at the other part; automation achieved across Shared Services. Knowing that all your regions have Cash Applications automated gives you a lot of tranquility. It gives you a lot of control. Now, when your productivity is increasing, this is a fantastic one. I mean, they’re collectors now that they have more time. They can focus on more customers than they used to before that ray of customer per collector, definitely increase. Their reduction in the past will definitely be reduced. You have better activity and collection. Your past dues will go down your records, your posting, I mean, they keep the eyes that you have the report that you have there come faster, so you can take action faster, you know exactly what is happening. Then number 4,  80% plus hit rate achieved. This is, I would say, very conservative. I would say 80% Plus is more like 90% plus nowadays. And I still remember like some of my team players calling, let’s say, one day. Hey Pedro, I can’t believe I have 100% in Australia and Singapore. And he was so happy when he told me that I mean I have seen days in the US and Canada and Canada that go from one day to another 94 to 96. And this is all because of the tool because they increase productivity. Because of the reduction in past due, when you combine all of that, even your hit rate increases. Not only that, the tool is identifying your customer. You get rid of only identified payments. That doesn’t exist anymore. If you have one or two doors to serve, there are really exceptions. But the majority of your payments, when they come to the machine after a while, already learn who’s sending the payment or have different ways to identify who is paying and what they are paying. There was a contribution, of course, to improve the working capital. And the most important part is an excellent set of business growth. I mean, Crocs have been all over the news for their growth. I mean, the last business review that we have was Crocs. It was saying that we broke all the records in sales. We broke all the records in the different countries. It was really good to know that all of our growth was supported by a shared service organization that can use these tools and these new technologies. The operations are up at Crocs after automation. I mean, we can say that we’re reducing unnecessary email communication. Because now everything is coming out automatically. One experience that I have, when I used to work in the collection department, I usually see a collector making photocopies or sending faxes. I don’t see that anymore because all the remittances are going straight to Highradius.

Pedro Zurita [30:44]

Highradius has become like the repository where you put all the information related to the customer, the Cash Application team, the analysts, and the collector. They have access to all the information. And it’s easy to find. And it’s also providing all the reporting. So in the past, you remember the assessment that we sent out to see how we can improve the process. Sometimes they find out well. We have 45 different reports that we don’t think are necessary. Well, you can have the same report with different views today just by going to this repository, a centralized repository database, to automate customer identification. We talked about that a lot already. They automate payment and remittance processes; we talk about that too. The process’s standardization, this is a dream in some companies. In our company, this is a reality when it comes to OTC. And there are Sections documenting. I can talk about these actions in different countries because I was part of this team, and everybody who was doing the job with me, they’ll understand also why we do something different in another country, and how we can bring that to the process. This is an exercise that is coming for all of us right now. And definitely, we have continuous improvement, among others, because now we have a new team member, which is the tool that learns by itself and points us in the right direction.

Elaine M. Nowak [32:23]

So Pedro, tell me about you know, these are all wonderful things you’ve achieved at Crocs, and for your team and the organization as a whole. What do you think is the future of the Cash Application? You know, where do you see yourself going forward at Crocs?

Pedro Zurita [32:39]

We’re definitely it will be an increased capability on artificial intelligence, and RPA use, there is a lot of emerging payment methods, this happened like, every three weeks, every two months, we’ve seen them coming all the time, having the tool to, to assimilate them to digest them is important. Down here, what he says is an increase in volumes. I would love for you guys to read an increase in volume on rapid changes, an increase in the speed of transactions. So the changes are happening so fast that we need to have our automation to assimilate them. Today, the speed of transactions, increasing the volume of the transactions, is happening so fast. That from one month to another one. I mean, if even not considering seasonality if you go and you compare yourself, how you used to be in the past, and how many new transactions you have in volume, and how many new payment types you have in volume, and how many new ways of information are you receiving, you realize that you cannot compete without automation.

Elaine M. Nowak [34:14]

Yeah, and it’s something we hear similar things from other customers as well. Well, here’s your opportunity audience. We’re going to put out one final poll question. Now, would you like to know more about artificial intelligence capabilities, Intelligent Automation in order to cash that’s going to be enabled? So just Yes. If you’d like to connect with an expert, just go ahead and click on that one. We’ve got some research materials. You can say yes, but maybe not right at this moment. But we’d love to get you in touch with someone, so you can achieve the kind of results that we’ve seen at Crocs. And, you know, you can hear Pedro and how excited he is about the wonderful benefits that he and his team and the organization have achieved as a result. I think we’re up on the very edge of our time slot for today, or we still have time for a few questions. So I think we can put it out for some questions right now. So go ahead. And if you have any questions, you wanted to ask Pedro, and just, you know, any questions about his automation journey? Just go ahead and put them in the chat, and we will take a look at those. So okay, the first question came in. Automation is something that is perceived differently by some leaders. And there are those who are resistant to it. Do you have any suggestions, Pedro, and what can be done to overcome maybe some resistance that you might have at your organization for putting automation in place?

Pedro Zurita [35:43]

I will say something that we were talking about at the beginning, to give them a taste. If you give them a taste of the automation, they will fall in love with the automation. And the other thing that I will say if, if a leader, that is offering resistance, I think one of the ways that we use in our company, to have a very good business case because our real leader cannot resist a good business case, that is showing him how better he’s going to be after, and how soon you recuperate the investment, and the, and the benefits that they’re going to have immediately after they do the investment. That’s, I would say this too, having a good business case and giving them a taste of what it looks like.

Elaine M. Nowak [36:45]

No, I think that gives us an idea in the audience. I might even talk a little bit too, you know, there might be hesitancy to put automation in place. We definitely hear, as a software vendor, that times people worry if it’s going to take away their jobs, you know, and there’s a fear that if I put automation in place, then I won’t have anything to do. Because all this clerical manual work that I’m spending my time on is going to be automated, but that is a kind of fear and sort of a perception that we think is misconstrued. It’s if you put automation in place, that’s going to allow your teams to sort of level up their skills, and they’re going to become, they can work on more value-added test strategic things, you know, working more closely with the customers, maybe doing more research, maybe doing more analysis, and so it’ll actually up their game as individuals, and it will help them be better positioned to be successful in the long run. So we definitely hear that one. Okay, we have another? Oh, we did have a question. Which ERP are you currently on, Pedro? So you’re on SAP? Yeah. And so that, and the Highradius tool integrates with the SAP and extracts the data and then puts the data back into the ERP tool.

Pedro Zurita [38:00]

Oh, yes, they work very well together. They complete each other, definitely. And the other scene is like, think about Highradius to be an accelerator for everything you do in SAP, so it will go faster because everything is going to be in place for the SAP to digest all the information immediately.

Elaine M. Nowak [38:31]

Okay, so we had another question. This was around, you know, geographies and languages. It seems it says different shared services are located in different places. And people have linguistic barriers. And obviously, there are different kinds of thought processes. So there is a cultural element to it. How quickly are people adapting to the automation at Crocs across these different geographies and languages?

Pedro Zurita [38:56]

Well, I mean, I would say, really fast. One of the things that impressed me is the fact that you can have somebody that doesn’t speak Japanese and doesn’t speak Chinese,  process Japanese or Chinese payment. In fact, when are people in Japan or China that has any kind of question about processing a payment in Highradius, they can find easily the answer by talking to one of our guys in India that only speak English less, let’s say that doesn’t speak like Chinese or Japanese, but they can process all the payments. If we miss somebody, one day, somebody else can go ahead and do the job because right now, everything is standardized. All the payment processes are exactly the same. I mean, we put it in place like a common language when it comes to Cash Application, or recent calls are the same in one country or another. And I mean, let’s say a recent call 511 is the framing in Europe, in the US and Canada, in Japan and China. And when the system identifies where a recent call needs to be used to just process the payment, I mean, the way that we process all the remittance is a standard, the way that we process the payments, the bank statement is a standard. So it’s like a real Shared Service. Somebody can support all the regions when it is needed. And  I have seen like, having a taste that is going fast across a company.

Elaine M. Nowak [40:45]

I just want to bring up something you had said on a page that I thought was great: you have the Highradius tool, you consider it another team member, right, you’ve added another person onto your team, and that is the solution itself, that Highradius has become a team member, I think that’s cool.

Pedro Zurita [41:00]

and is one that doesn’t sleep and doesn’t get tired

Elaine M. Nowak [41:04]

That’s right, 24 hours work,

Pedro Zurita [41:09]

complete tool and a complete team of people that support in the back. That’s good.

Elaine M. Nowak [41:13]

Yeah, that’s neat. I like that a lot. Okay, one last question that we had this one come in as well, it looks like Did you find any change in your customer experience after automation? So we’ve been this is a theme that I think is I’ve heard a couple of times on different sessions is how do you improve customer experience? Or what’s the impact of customer experience? When you put something like an automation solution in place? So did you find your team page, or was there like an increase in response time? Did the automation of some of these manual clerical jobs and tasks make it easier for your team to spend more time with the customer? What did you find at Crocs?

Pedro Zurita [41:53]

Well, one thing that is kind of easy to remember is like before you have to wait until everything is processed to go ahead and produce a statement for the customer. Today, because everything is going faster, you can definitely produce that statement faster. Right, you have reports that are very dynamic that you can show to your customer that when you go in to discuss something with your customer, you have everything at hand in the tool. So all the information is done there. You have documented the way the customer will write. And you have to reconcile that with the way that your company works. There are some tables that identify what your customer is calling something. And what do you call that in your own company? So you can establish that relation really easily. And you can immediately be on the same page with your customer. So definitely his alarm or a day is a better time to respond to your customer, the fact that you can receive some processed EDI file from them immediately. That’s really amazing. We have a specific case with a customer submitting a $0  EDIs is always difficult to process. The team figured out how to process those in SAP and take care of a lot of transactions at once. And definitely, there is less friction processing those payments. So you produce the information quickly. So you’re ready for your customer.

Elaine M. Nowak [43:47]

Nice, excellent. Okay, so I think that brings us right up against time. So I’m going to turn it back over to Nathan. Thank you, Pedro. For all your insights today for sharing your customer journey with us and with the attendees that have come and joined us for this session. Thank you so much.

Pedro Zurita [44:05]

Thank you for having me. Appreciate it. Good luck to everybody in their automation journey.

Elaine M. Nowak [44:22]

So, Nathan, you’re on mute. So all these words you’re saying, and we’re just seeing you talk, not hearing you.

(Facilitator) Nathan Booth [44:27]

I’m sorry. So, again, I wanted to take a moment to say thank you, Elaine. And thank you, Pedro, for joining us today and for delivering this really great session. And if you have any additional questions, you know, from our audience, please reach out to them, or you can reach out to me. And then I did want to also announce our upcoming session today, the GPOs guide to customer-centric order to cash that will begin at 11:15 Central time. So before we leave today, we would really appreciate it if you took some time to leave a review and share your feedback on the session. And once again, thank you all for joining, and have a great day.

Elaine M. Nowak [45:13]

Thank you, everyone. Thanks again.

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