Custom Image

American Greetings Digital Switch

Driving E-Adoption Within The End Users

  • 96% Item Level Hit Rate in Cash Application, with 99% for checks
  • 50% decrease in manual payment processing
Cash Application Cloud
EIPP Cloud
Business Transformation Stories

Our main focus during the e-adoption journey was to always improve the usability and the experience for our end customers

Lauren Kennedy
Senior Manager
Retailer Financial Services
How did HighRadius help


  • Cash Application
    Manual processing and aggregation of remittances and payments led to an unnecessarily time-consuming process. The deduction coding process was also heavily reliant on a manual workforce.
  • Deductions
    They lacked visibility into the resolution time for deductions, and manual collaboration & aggregation of backup for trade deductions also caused an overall slow process.
  • Collections
    There was low visibility into the payment status of customers, which led to confusion among the teams. They also lacked the ability to add extra customer information into invoices, and pulling data from web portals was completely manual.
  • ABOUT American Greetings

    Headquartered in Cleveland, Ohio, American Greetings is a 1906 established creator and manufacturer of social expression products such as paper cards, digital greetings, gift wraps, party goods etc.


    Manufacturing, CPG


    North America


    $1.9 Billion


    • Cash Application Cloud
    • EIPP Cloud

    How did HighRadius Help

    Same Day Cash Application

    By matching the invoices and the payments electronically, cash application process can be done within the same day, which otherwise takes 2-4 working days. Thus, automating cash application saved a lot of time.

    Improved Team Productivity

    By eliminating repetitive tasks through automation, analysts could focus on more value-adding responsibilities.Fewer people were needed to do the same job, so there was an improvement in productivity

    Customer Self-service Portal

    Customers can log in to see details of outstanding invoices and re-download invoice copies they might have lost.They can also make payments from the portal, without needing any support from the supplier


    Item Level Hit Rate
    Check Level Hit Rate
    Decrease in Manual Payment Processing
    Targeted End-Users adopted EIPP within 1 Year

    What HighRadius Delivered

    Cash Application Cloud

    • The HighRadius cash application cloud helps in matching an open invoice against a payment which has been made, in order to close the invoice in your ERP.
    • The solution is capable of capturing information from all kind of remittance formats, be it email (body or attachment), EDI files, check stubs or information posted on the customer web portal.
    • The solution leverages Artificial Intelligence capabilities for invoice matching, thus finding the right match despite truncated invoice numbers and reference numbers being sent by customers. The deduction coding module helps in identifying disputes easily and quickly, thus helping in proactive deductions management.

    EIPP Cloud

    • The HighRadius EIPP cloud provides a self-service customer portal, where they can log in and see details of outstanding invoices and make payments through credit cards and ACH.
    • Besides eliminating paper and courier costs, the solution provides real time visibility into the billing and the payments process, making things easy for both the supplier and the buyer.

    Autopilot for Order to Cash

    Get in touch with an expert to see how HighRadius can help your business

    Talk to a Financial Technology Advisor
    Request a demo

    Recommended Transformation Stories

    Summit Electric

    Learn how Summit Electric managed to achieve 2.9 Days Reduction in DSO in just 1 year using automation.

    Learn More
    Martin Marietta

    Learn how HighRadius helped Shared Services at Martin Marietta to leverage operational efficiency and get a 97% hit rate in cash application

    Learn More

    Read on to know how this fortune 500 electrical, communications, and utility distribution supply chain solutions company improved labor management and increased visibility while improving the timeliness of cash application with artificial intelligence.

    Learn More