CFOs Are Moving Beyond EBITDA. AI provides complete cash insights!

Download AI Guide

EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) and Free Cash Flow (FCF) are two fundamental metrics used in financial analysis, yet they serve different purposes in evaluating a company’s performance. While EBITDA provides insights into operational profitability by stripping away non-operational costs, FCF focuses on liquidity and the company’s ability to generate cash after covering capital expenditures. Understanding these distinctions is crucial for stakeholders aiming to gauge both the efficiency of operations and the financial health of an organization.

These metrics are not interchangeable but rather complementary. EBITDA is often used in valuations, mergers, and acquisitions to compare companies regardless of capital structure, while FCF highlights the funds available for reinvestment or debt repayment. In this blog, we will dive deeper into their definitions, calculations, and applications and guide you on when and how to use them effectively in financial decision-making.

What is EBITDA?

EBITDA is a profitability measure that focuses on a company’s operational performance. It excludes the effects of financing, accounting, and tax strategies, offering a clear view of core business operations.

Key Insights:

  • Purpose: Highlights operational efficiency by ignoring non-operational factors.
  • Exclusions: Does not account for CapEx (capital expenditures) or changes in working capital, which are vital for cash flow analysis.
  • Negative EBITDA: A company may have negative EBITDA when operating expenses exceed revenue, signaling financial trouble or heavy investment in growth.

Unlock the Power of AI in Cash Flow Strategy

Explore 5 real-world use cases that show how AI improves forecasting accuracy and cash control.

Download the Ebook

What is Free Cash Flow (FCF)?

Free Cash Flow represents the cash available after a company meets its capital expenditures, making it a vital measure of financial flexibility. It reflects actual liquidity, unlike EBITDA, which focuses on operational profitability.

Key Insights:

  • Purpose: Measures liquidity and ability to reinvest, pay dividends, or reduce debt.
  • CapEx Inclusion: Unlike EBITDA, FCF deducts CapEx, offering a more realistic view of financial health.
  • Importance: High FCF indicates strong financial health, whereas low FCF could signal inefficiency or aggressive capital investment.

Key Differences Between EBITDA and Free Cash Flow

Before diving into the key differences between EBITDA and Free Cash Flow, it’s essential to understand their distinct roles in financial analysis. While both metrics measure financial performance, they address different aspects—EBITDA emphasizes operational profitability, and FCF focuses on liquidity and cash management.

By comparing these metrics side by side, businesses and investors can gain a holistic view of an organization’s financial health. This comparison is particularly valuable when making decisions related to investments, valuations, and growth strategies, as each metric sheds light on unique financial dynamics that the other may overlook.

FeatureEBITDAFree Cash Flow (FCF)
FocusOperational profitabilityCash liquidity after CapEx
Includes CapEx?NoYes
PurposeOperational efficiencyFinancial flexibility
Use CaseValuation and comparabilityLiquidity analysis
Does EBITDA include CapEx?NoN/A

How do you convert FCF to EBITDA?

While EBITDA and FCF are distinct, they can be linked by reversing CapEx adjustments and adding back non-cash expenses like depreciation:

EBITDA=FCF+CapEx+Interest Paid+Taxes Paid\{EBITDA} = {FCF} + {CapEx} + {Interest Paid} + {Taxes Paid} EBITDA=FCF+CapEx+Interest Paid+Taxes Paid

This connection helps stakeholders analyze how operational earnings translate into available cash.

When Can EBITDA be Negative?

EBITDA can turn negative when a company’s operational inefficiencies or financial challenges outweigh its revenue generation. While EBITDA is often used as a measure of profitability and operational health, a negative figure can indicate underlying issues, ranging from unsustainable cost structures to inadequate revenue streams.

Here are some common scenarios where EBITDA may be negative:

Startup growth phase
  1. Startup growth phase
    Startups often experience negative EBITDA during their early stages as they focus on scaling operations. Significant spending on activities like marketing, R&D, and talent acquisition can outpace revenue generation. This is particularly common in industries like technology or biotech, where upfront investments are critical for future growth.

  2. Declining operations in established companies
    Mature businesses may report negative EBITDA if they face declining sales due to competitive pressures, market shifts, or economic downturns. Rising operating costs, such as increased wages, raw material expenses, or inefficiencies in production, can exacerbate the issue.

  3. Heavy debt burden
    Although EBITDA excludes interest expenses, a company burdened with debt might face operational inefficiencies as resources are diverted to manage financial obligations. This can lead to underinvestment in critical areas, ultimately impacting core profitability.

  4. External market factors
    Industries reliant on volatile markets, such as oil and gas or agriculture, may experience negative EBITDA during downturns. External factors like fluctuating commodity prices, supply chain disruptions, or geopolitical instability can hinder revenue generation and increase costs.

  5. Strategic investments
    Companies sometimes intentionally accept negative EBITDA as part of a long-term strategy. For example, a retail chain might invest heavily in opening new stores, or a tech company may spend significantly on innovation, anticipating future returns. While planned, these investments must be managed carefully to avoid prolonged losses.

Interpreting Negative EBITDA

Negative EBITDA doesn’t always signify financial distress, but it does warrant attention. It can be a sign of:

  • Operational challenges: Issues with cost control, inefficient processes, or declining demand.
  • Strategic growth: Deliberate investments that temporarily impact profitability but aim for long-term gains.
  • Financial red flags: Combined with poor cash flow or high debt, it could indicate broader financial instability.

Understanding the context behind negative EBITDA is crucial. For startups, it may be a necessary phase of growth. For established companies, however, persistent negative EBITDA often signals the need for operational restructuring or strategic reevaluation.

By analyzing the causes and implications of negative EBITDA, businesses and stakeholders can determine the appropriate course of action, whether that’s addressing inefficiencies, rethinking strategies, or exploring financing options to stabilize operations.

How to Calculate EBITDA and Free Cash Flow in Excel

For EBITDA:

  1. Enter Net Income in a cell.
  2. Add Interest, Taxes, Depreciation, and Amortization using the formula:
    =Net_Income+Interest+Taxes+Depreciation+Amortization= Net\_Income + Interest + Taxes + Depreciation + Amortization=Net_Income+Interest+Taxes+Depreciation+Amortization

For FCF:

  1. Enter Operating Cash Flow and subtract CapEx with the formula:
    =Operating_Cash_Flow−CapEx= Operating\_Cash\_Flow – CapEx=Operating_Cash_Flow−CapEx

Excel streamlines complex calculations, ensuring quick analysis.

About HighRadius: Treasury & Risk Suite

HighRadius offers a cloud-based Treasury and Risk Suite that streamlines and automates treasury operations, including cash forecasting, cash management, and treasury payments. We have empowered the world’s leading companies, like Danone, HNTB, Harris, and Konica Minolta, to optimize their cash forecasting accuracy, make decisions faster with real-time bank data, and reduce bank fees.

Our Cash Forecasting Solution leverages advanced technologies such as artificial intelligence (AI) and machine learning (ML) and integrates with banks and ERPs to get AR/AP data, improve ML prediction rates, and enable treasurers to achieve accurate, real-time cash forecasting. Businesses can forecast cash into any category or entity on a daily, weekly, and monthly basis with up to 95% accuracy, perform what-if scenarios, and compare actuals vs. forecasted cash. 

Our Cash Management Solution automates the reconciliation process between bank statements and internal financial records, reducing manual effort and errors and increasing cash management productivity by 70%. With our treasury and risk solutions, treasury professionals gain instant, personalized insight into their cash positions with unparalleled global visibility. 

Prevent Liqudity losses with HighRadius Cash Managment Software

Centralized platform for 100% cash visibility and complete cash control

Request a Demo
AI Prioritized Worklist

Bank Cash Reconcilaiation

Intelligent Reconciliation engine to match planned cash transactions with actual bank statements.

AI Prioritized Worklist

Daily Cash

Single global view of your cash position, automatically reconciled every day across every region

AI Prioritized Worklist

Cash Accounting

ERP sync made simple—automate cash accounting and GL posting effortlessly.


FAQs

1. Is EBITDA a measure of cash flow?

No, EBITDA is not a direct measure of cash flow but indicates operational profitability by excluding non-cash items like depreciation. For a comprehensive liquidity view, free cash flow is essential, as it reflects cash available after operating expenses and investments.


2. Is free cash flow higher than EBITDA?

No, free cash flow is typically lower than EBITDA since it accounts for capital expenditures, changes in working capital, and other cash impacts. EBITDA focuses on core earnings, while Free Cash Flow represents cash that is actively available for reinvestment or distribution.

3. Does EBITDA include CapEx?

No, EBITDA excludes CapEx, which represents investments in long-term assets like property, equipment, or infrastructure. While EBITDA measures operational profitability by excluding non-cash items like depreciation, it does not reflect cash outflows for essential capital expenditures.

4. What does EBITDA not include?

EBITDA excludes several crucial financial factors such as interest, taxes, depreciation, amortization, and capital expenditures. It focuses purely on operating performance, disregarding cash-related elements like working capital changes and CapEx. This makes EBITDA a profitability indicator, not a liquidity measure. 

Loved by brands, trusted by analysts

HighRadius Named a Challenger In 2025 Gartner® Magic Quadrant™ for Financial Close and Consolidation Solutions

HighRadius stands out as a challenger by delivering practical, results-driven AI for Record-to-Report (R2R) processes. With 200+ LiveCube agents automating over 60% of close tasks and real-time anomaly detection powered by 15+ ML models, it delivers continuous close and guaranteed outcomes—cutting through the AI hype. On track for 90% automation by 2027, HighRadius is driving toward full finance autonomy.

Gartner Banner

HighRadius Named ‘Rising Star’ in 2024 ISG Provider Lens™ Finance and Accounting Platforms Report

HighRadius leverages advanced AI to detect financial anomalies with over 95% accuracy across $10.3T in annual transactions. With 7 AI patents, 20+ use cases, FreedaGPT, and LiveCube, it simplifies complex analysis through intuitive prompts. Backed by 2,700+ successful finance transformations and a robust partner ecosystem, HighRadius delivers rapid ROI and seamless ERP and R2R integration—powering the future of intelligent finance.

ISG Banner

HighRadius Named As A Major Player For Treasury & Risk Management Software By IDC

HighRadius is redefining treasury with AI-driven tools like LiveCube for predictive forecasting and no-code scenario building. Its Cash Management module automates bank integration, global visibility, cash positioning, target balances, and reconciliation—streamlining end-to-end treasury operations.

IDC Banner

1100+

Customers globally

3400+

Implementations

$18.9 T.

Transactions annually

37

Patents/ Pending

6

Continents

Ready to Experience the Future of Finance?

Talk to an expert

Learn more about the ideal finance solution for your needs

Book a meeting

Watch On-demand Demo

Explore our products through self-guided interactive demos

Visit the Demo Center

Resources

Cash Flow Projection | Cash Flow Analysis | Treasury Management Guide | Treasury Management System | Calculate Free Cash Flow | Cash Flow Statement | How To Choose Treasury KPI | Strategies To Increase Cash Flow | How To Conduct Variance Analysis | How To Build A Balance Sheet Forecast | What is Cash Flow Direct Method | Liquidity Management | Cash Inflow and Outflow | Currency Hedging | How To Calculate Cash Ratio | Hedge Accounting | Treasury Bills

Ebooks, Templates, Whitepapers & Case Studies:

AI In Treasury Management | Automating Cash Forecasting | Digital Transformation In Treasury | Use Cases Of AI In Cash Forecasting | Calculating ROI For Cash Forecasting | AI In Cash Flow Forecasting | Treasury Metrics | Benefits Of Treasury Payment System | Treasury KPIs | Cash Flow Calculator | Treasurers Toolkit | Choose the Best Cash Flow Management Tool | Cash Flow Forecasting Template