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How can CEOs contribute to long-term business growth with accurate cash forecasting?

What you’ll learn


  • Understand why long-term management behaviors are important.
  • Learn more about the challenges and how businesses can confidently fill the gap with long-term decisions.
  • Learn how AI-enabled cash forecasting can lead CEOs to accurate forecasts for long-term horizons.

Even though the benefits of long-term management of cash are clear, the practical factors of managing long-term value and performance are well misunderstood. Plenty of evidence reveals that companies create more value for investors when executives drive decisions and investments by keeping long-term business objectives in mind. Managing the interests of all stakeholders in the company also directs to more profitable long-term performance.

Why do long-term management behaviors matter?

Executives who prefer to prioritize long-term value over short-term orientation must take the responsibility of reorienting their companies toward long-term values. For that, it is most important to understand what management actions relieve successful long-term companies from their difficulties, and what efforts CEOs bring in to facilitate and support long-term management. Mckinsey surveyed more than 500 executives to identify the links between management behaviors and long-term business arrangements and they concluded that:

  • Short-term orientation aimed at maximizing quarterly results at the cost of long-term corporate performance has been criticized.
  • Companies create long-term value for investors across extended time horizons only when they satisfy customers, engage and motivate employees, and maintain good relations with them.

Challenges faced by the companies’ forecast budgets in the long term

Research shows that behavior concentrated on short-term benefits has increased in recent years. A survey conducted for the executives shows they continuously get pressurized by the shareholders and directors to fulfill their targets at the cost of procedures developed for the long term. According to the managers, their CEOs would turn capital and other resources away from strategic initiatives to meet short-term financial goals. Executives may continue to focus on short-term orientation because long-term management can be challenging due to:

  • Data on spreadsheets serving as blockages: Data crunching and consolidation based in spreadsheets is labor-intensive, error-prone, and reduces long-term visibility.
  • Unreliable nature of the economy: There is continuously a lack of reliability in long term forecasts due to unpredictable economic downturns.
  • Shortage of historical data: It might create difficulty for businesses that don’t have adequate historical data. If the projections fail, the company can face financial repercussions.
  • Absence of the right set of technologies: Ideal forecast growth boils down to choosing the best-fit forecasting method, but it’s not easy to select a cash forecasting automation technology that is most suitable for the company.

How can companies fill this gap with confident long-term decisions?

To achieve a winning position, companies can fill this gap by:

  • Investing sufficient resources and talent in confident bets: Long-term companies recognize strategic moves that will keep them ahead in the long run and devote vast resources to strategic initiatives like the innovation of products, marketing and sales, and skill development.
  • Creating a portfolio of strategic initiatives with returns that outperform the cost of capital: Companies must commit resources to the initiatives that deliver returns above the cost of capital. A company makes a lot of investments but not every investment that a company has to make more than its capital cost. But if the entire strategic endeavor makes more than its aggregate capital cost, then a company can predict to make value over the long term.
  • Dynamically allocating cash and personnel to the businesses and activities that generate the highest value (via divestitures if necessary): Operating a long-term company does not mean maintaining the exact business mix for elongated periods. Long-term management requires executives to observe the company’s reputation and enter or exit businesses as the competitive landscape changes (via investments or purchases and divestitures, if necessary). Companies should also reallocate skills as often as they reallocate capital.
  • Creating value for employees, customers, and other stakeholders in addition to shareholders: Suppliers who are well-facilitated work together more collaboratively and well-satisfied controllers are more likely to grant operating licenses. Long-term companies focus on improving results for all their stakeholders, not just those who own shares in the business.
  • Resisting the urge to take steps that will only increase your short-term gains: Long term businesses resist three attractions: growth investments, cost-cutting that can weaken the company’s competitive status, and ultimately making uneconomic alternatives to decrease the volatility in revenue and gains.

How AI-enabled cash forecasting helps CEOs with long-term planning?

Long-term forecasting includes a time frame of six months to five years that gives CEOs an overview of a company’s financial demands and the future availability of investible excess. Even in major corporations, treasury teams are normally small and overloaded. By automating a time-consuming portion of their daily routine, they can devote more time to strategic work that adds value to the company.

AI-enabled cash forecasting helps CEOs with long-term planning by:

  • Automating tasks that are highly manual, low-value, and prone to errors: Automating cash flow forecasts will increase visibility into day-to-day cash positions. Thus treasurers can improve collection strategies, liquidate assets, and can also borrow in advance at lower interest rates thereby enabling the CEO to make long-term decisions by freeing up working capital.
  • Supporting cash allocation decisions such as capital expenditures, share repurchases, dividends, and so on: Allocation of idle cash can be done effectively by using AI-enabled cash forecasting. This idle cash can be invested by purchasing new products, extending or restructuring the business, acquiring another company, or pursuing foreign markets. Therefore achieving competitive advantage alongside a plan for the future.
  • For long-term views, increasing confidence in real-time decision-making: Automated cash forecasting enables the capture of real-time data automatically and reserving them in a central repository. Automatic recovery of data across all entities allows CFOs to implement data-driven decisions by minimizing the turnaround time.
  • The ability to undertake ‘what-if’ scenario assessments with ease and flexibility: By making adjustments to the forecasts, the treasurers can comprehend the extent of the impact on cash flows due to the various best-case and worst-case scenarios. This will enable them to design strategies to withstand possible financial problems.
Schedule a demo with us to learn how AI-enabled cash forecasting can lead CEOs to accurate forecasts for long-term horizons.

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The HighRadius™ Treasury Management Applications consist of AI-powered Cash Forecasting Cloud and Cash Management Cloud designed to support treasury teams from companies of all sizes and industries. Delivered as SaaS, our solutions seamlessly integrate with multiple systems including ERPs, TMS, accounting systems, and banks using sFTP or API. They help treasuries around the world achieve end-to-end automation in their forecasting and cash management processes to deliver accurate and insightful results with lesser manual effort.