For decades, organizations have been setting up O2C processes to optimize cost-to-serve, deliver exceptional customer experience and secure working capital. More often than not, these organizations discover over a period of time that their process requires more planning and strategy than originally expected in order to successfully deliver the values that it was designed for.

Uber, a master of the B2C sector has succeeded in setting up the OTC from scratch. In this session, Linda Lei, GPO of Customer Payments and Deductions and Homer Smith GPO of Credit and Collections at Uber share their experience and highlight the best practices for setting up an OTC process globally. They further discuss the day-to-day challenges faced while setting up the shared services centers and evaluating various technology vendors, and their strategies to counter said challenges.