How to Check the Creditworthiness of a New Customer?

28 April, 2022
5 min read
Vipul Taneja Vipul Taneja, VP, Finance Transformation
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What you'll learn

  • Learn about the five Cs of credit
  • Deep dive into a step-by-step guide for determining the creditworthiness of a customer
  • Understand the importance of trade references
Introduction to Credit worthiness
What do you mean by creditworthiness?
What are the 5 factors of creditworthiness?
How do you determine the creditworthiness of a customer?
How to evaluate credit worthiness when there is no data available on the potential customer
Going above and beyond
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Introduction to Credit worthiness

Feature image of how to check the creditworthiness of a new customer

Most B2B companies allow customers to do business on credit. Organizations provide their customers with a payment period of a net 30 or net 60 days to pay off their invoices. Some customers often choose to postpone paying invoices due to a lack of funds or other issues. Invoices that are not cleared past their due date can negatively affect your company’s cash flow.

A steady cash flow is crucial to running a successful business. Cash flow issues are often the reason behind the downfall of SMBs. According to a survey by QuickBooks, 60% of small business owners have experienced cash flow problems in the post-pandemic economy.

Statistics of cash flow problem in small businesses

Source: QuickBooks

One of the primary reasons for poor cash flow management is extending credit to customers without assessing their creditworthiness. Small and mid-sized businesses need to have a strong credit check policy before onboarding new customers to avoid cash woes.

What do you mean by creditworthiness?

Creditworthiness is an essential principle of business, signifying how deserving a customer is of getting credit. A customer is creditworthy if the company believes it can pay the debt on time. It is basically a measure of judging the credit repayment history of borrowers to ascertain their worth as a debtor who should be extended a future credit or not. For instance, a customer’s creditworthiness is not very promising, so the company may avoid such a debtor out of the fear of losing their money. It is evaluated by multiple factors such as revenue, payment history, credit score, outstanding liabilities, etc. 

What are the 5 factors of creditworthiness?

Businesses use multiple criteria to evaluate a customer’s creditworthiness.

The five Cs of credit is one of the most well-known techniques for creditworthiness evaluation.

 Understanding the five Cs—character, capacity, capital, collateral, and conditions—can assist in determining a customer’s capability to repay the borrowed credit. Let’s look at what each one signifies.

1. Character

A graphic representing the Character of five Cs of credit

Character assesses how dependable and trustworthy a customer is. To establish a customer’s character, one must analyze their credibility and background. Credit history is one of the main factors to consider while evaluating a customer’s character. It contains a detailed description of the customer’s credit report and credit score. This data includes how long the customer has been in business, bankruptcies, whether they make timely payments, and more. Credit scores vary from 300 to 850, with higher scores indicating strong creditworthiness of a company.

2. Capacity

A graphic representing the Character of five Cs of credit

Capacity refers to the ability of the customer to repay their debt. To evaluate the capacity of a customer, consider cash flow statements, business debt, and payment history. The Debt Service Coverage Ratio (DSCR) and Debt-to-Income ratio (DTI) help evaluate a company’s cash flow and overall health. A DSCR of 1.25 or higher and a DTI ratio of 36% or lower is considered ideal.

3. Capital

A graphic representing the Character of five Cs of credit

Capital signifies the total funds and assets (both financial and non-financial) owned by a company. Before extending credit to a new customer, evaluate the worth of the customer’s business in terms of their investment in fixed assets and other instruments. Review the customer’s bank records and financial statements to get a clear picture of their capital. If these statements show a trend of strong capital growth, the customer is less risky and can be assigned a higher credit limit.

4. Collateral

A graphic representing the Character of five Cs of credit

Collaterals are assets that a customer commits to back a line of credit. These are fixed assets like inventories, corporate bonds, or real estate. Companies generally demand collateral as an assurance for extending credit. While working with a high-risk customer, always ask for collateral to limit the likelihood of bad debts.

5. Conditions

A graphic representing the Character of five Cs of credit

Conditions are terms established by a company in light of its policies or due to economic conditions or regulations prevalent in the customer’s region of operations. Geographic location, industry type, currency fluctuations, and political environment are some of the factors that influence a company’s payment terms and conditions. A customer with a stable geopolitical environment is more creditworthy since it faces lower economic risks.

How do you determine the creditworthiness of a customer?

Before granting credit, a company should assess the customer’s competence to manage and repay outstanding debts. Collecting and analyzing information about the customer from credible sources to check creditworthiness can help you avoid the pitfalls of late payments or bad debt.

Here is a step-by-step guide to evaluate the creditworthiness of a new customer:

Step 1: Collect relevant details to extend credit

Collecting relevant information about the client is the first step to assessing creditworthiness. The customers should fill out a business credit application form consisting of general business information, bank references, credit references, and more. These details would help to aggregate client data in one place for faster customer onboarding.

Step 2: Check credit reports

Analyzing credit reports is an ideal method to evaluate a customer’s creditworthiness. A credit report contains information on the company and its financials, enabling you to generate credit scores. It depicts a company’s capacity to pay by tracking its payment history and public records. Credit reports of a company are available for purchase from credit reporting agencies such as Experian, D&B, and Equifax.

Step 3: Assess financial reports

The financial report of a company provides insights into its cash position. Financial reports include the cash flow statement, income statement, and the balance sheet of the company. The financial health of a new customer should be examined thoroughly by reviewing their public financial statements.

Step 4: Evaluate the debt-to-income ratio

Analyze the DTI ratio of a customer to better understand their cash flow statement. DTI ratio indicates how much of a company’s monthly income is spent on repaying debts. It helps evaluate the risk associated with the customer account. To calculate the DTI ratio, divide the company’s monthly debt payments by gross monthly income.

Formula of calculating Debt-to-income ratio(DTI)

A low DTI ratio indicates a healthy balance between debt and income, whereas a high DTI ratio shows that a client has more obligations than the monthly income.

Step 5: Conduct credit investigation

You must use multiple sources to conduct further investigations to evaluate the creditworthiness of a customer. These investigations should contain:

  • Customer background and history
  • Credit policies
  • Accounts receivable aging report
  • Economic and political climate analysis
  • Future business probability

All these factors contribute to better decision-making and customer authentication.

Step 6: Perform credit analysis

After gathering all necessary information about the new customer, conduct a comprehensive account analysis. Evaluate trade references, scrutinize financial statements, and apply credit analysis to predict the probability of default. While performing credit analysis, the profitability ratio, leverage ratio, and liquidity ratio are some of the key financial metrics to consider.

How to evaluate credit worthiness when there is no data available on the potential customer

While onboarding new customers, a company runs credit checks through credit reporting agencies. However, sometimes credit agencies may not have all the required information or may have incorrect data. Such a situation does not indicate that the client is not creditworthy. It simply implies that the company did not supply sufficient information to the agencies to generate a credit report.

Asking the client to provide active trade references can solve the issue. A trade reference is a detailed report of the customer’s payment history with its vendors and suppliers. It provides much information on the client’s credibility. Checking further with these vendors and suppliers can help you get more details on the customer. Here are a few questions you can consider asking:

A few questions to ask trade references when there is no data available on potential customer

Going above and beyond

Mid-size businesses often rely on their customers for their working capital requirements and hence need to keep a close eye on the clients’ financial health. Use the tips provided in this step-by-step guide to optimize your working capital and minimize risk.

To streamline your credit portfolio and customer onboarding, replace paper-intensive credit management processes with digital practices. Utilizing solutions like RadiusOne Credit Risk Application will help you become more efficient. Our automated credit scoring feature, based on industry-specific best practices, helps you predict customer payments.

Want to see in action how Autonomous Credit Software Can Lower Bad Debt?


What factors impact on credit worthiness?

Payment history, debt-to-credit ratio, length of credit history, new credit, and the amount of credit you have all play a role in your credit report and credit score

What is poor credit worthiness?

Poor creditworthiness refers to a company’s history of failing to pay bills on time and the likelihood that they will fail to make timely payments in the future. It is often reflected in a low credit score.

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